rus kinzinger

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Engage Your Shoppers' Senses to Get Their Sales

17th August 2008
The next time you are visiting your favorite apparel store, stop, then smell! That's right, stop what you're doing and take a long whiff. Notice anything of interest? Chances are you'll discover a distinct smell. Whether you have noticed it before or ... Read >

Build Your Business Through a Powerful Value Proposition

28th July 2008
Quickâ€"in language that speaks of donor benefit, what is unique, compelling, and clearly distinguishes your store(s) from your competitors? Go ahead . . . think about it for awhile; then, write down your response. Now, ask your lead sales associate to... Read >

Mission Requires Margin

24th July 2008
He had been with us only a short time when one of my vice presidents exclaimed, "Mission requires margin!" Though most of us in management have probably heard this tidbit of wisdom, I for one, had never heard it expressed so succinctly. To accomplish m... Read >

If You Teach a Cannibal to Eat with a Fork, Have You Made Any Progress?

23rd July 2008
The funds states use to pay unemployment benefits are running low, raising fears of higher taxes on businesses and less money to help out-of-work employees during tight economic times. Wall Street is worried that rising energy prices are causing c... Read >